17
October 2013 –
It’s
All About The Name Of The Game
Let’s
put aside crises of the day and consider an important
question: Should the Washington Redskins owner, Dan Snyder, change
the name of his football team to something less offensive?
This is not breaking
news. The same issue was broached with the previous owner, Jack Kent
Cooke, in the 1970s and 1980s. Mr. Cooke’s answer was always
“No.” A month ago, USA TODAY reporters asked Mr. Snyder if he would
abandon the name. His response was equally blunt: “Never…it’s that
simple.”
It’s that simple if we believe that
keeping an eighty-year-old name is the team owner’s constitutional right of
property. It’s that simple if we see those pressuring for a name-change
as self-serving agitators. Such simplicity, however, sets unavoidable
battle lines, and agitators will most likely control the conflict’s
tempo. I suggest Mr. Snyder sidestep the acrimony and fist-pumping that
infest such arguments. I suggest he reverse his stance and base his actions
on the concept of propriety. Mr. Snyder should announce that it is
respectful and decent to find a new name for a football team that actually
spent its first season in Boston as the Braves. Mr. Snyder should
announce that it is appropriate and polite to change a name that lost its
context when the team moved from Boston to Washington, D.C., in 1937, and no
longer employed the part-Native American coach whom the Redskins originally
meant to honor. Mr. Snyder’s ultimately simple response should be that
propriety, not political correctness, suggests a name change. He would
keep fans and defang enemies.
I
see two methods for Mr. Snyder to find a new team name. The first is to
invite Native American leaders to a conference in D.C. to discuss new names which
should evoke virtues such as courage, steadfastness, and strength. The
leaders who refuse to attend should be ignored. Those who attend the
conference and agitate should be ignored. Those who present and discuss
new names should be praised and incorporated into the team’s public
image. These leaders also should be given box seats at every home game
against the Dallas Cowboys for the next thirty years. The new name,
proper and embraced by all, could then continue the Native American theme that
has been with the team since its inception.
The second method is to pick a team
name that identifies the team with the region. The Houston Oilers,
Minnesota Vikings, Washington Senators, Pittsburgh Steelers, and Dallas Cowboys
are examples of sports teams’ regional ties—ethnic, historic, and economic.
Just as he might do with Native American leaders, Mr. Snyder could
consult with regional leaders in selecting a new name.
Mr. Snyder could even combine
regionalism with a Native American name, but that is difficult because the
tribes that lived in the D.C. region don’t have the familiar names or
historical fame of the tribes of other regions.
A specifically regional name also
may not travel well if the franchise—heaven forbid—moves to another city.
In 1961, the Washington Senators moved to Minneapolis-St. Paul and became the
Minnesota Twins. An expansion club was formed in D.C. and took the name
Washington Senators. But these Senators moved to Dallas in 1971, left
their name behind, and became the Texas Rangers.
On the other hand, the Brooklyn
Dodgers moved to Los Angeles before the 1958 season and were still the
Dodgers. Sports writers had invented the name in the early 1890s when
Brooklyn fans were referred to as “Trolley Dodgers” because the ball park was
hemmed in on two sides by trolley tracks.
Hmm… I wonder how the name would have fared if the team had moved to San
Francisco instead. By the late 1960s, writers could have referred to the
S.F. team as “Draft Dodgers.” The President just announced that
immigration reform is his next big political issue. Will some writer in
Los Angeles now refer to its baseball team as the “ICE Dodgers?” Just
wonderin’.
So, Mr. Snyder has at least two ways
to change his team’s name for the better. If he opts for a regional
name, I suggest he focus on capturing the essence of the Washington D.C.
culture and economy. Something that fans will instantly recognize.
How about the Washington
Wafflers?
What do you think? If you want to help Mr. Snyder choose a new
team name, please send your suggestions to the Atascocita Observer.